Design Comps Smartphone

 

Advertisements

Communication Brief

  • Who is the target market?

young adult and mid-age (men and women) are the target audience. mostly between 18 to 60, medium and high class.

  • What are the business objectives and goals for the website? These are goals set by the client.

The business goals are:

easy navigation, enough information, easy to find location or order online,

  1. Project Summary

The Coffee Bean & Tea Leaf was born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately held specialty coffee and tea retailer in the United States. it has locations across the country. Its  worldwide

All stores operated in Southern California, Arizona, Nevada, New York and Florida are Kosher. You will see a Kosher Certificate prominently displayed in these stores.

Additionally, all of coffees and teas as well as the powders used to make our beverages are Kosher. The availability of Kosher certified food varies by location.

 They are staying connected to the harvest by purchasing directly from the growers – without middlemen, wholesalers, or importer-exporters.
 Their main goals of the site is to sell coffee and tea and help costumer to find a location.
Website is organized and easy to navigate. However, the main issue is to fine the location,  we have to go deep to find it.
  1. Audience Profile

young adult, adult, and mid-age (men and women) are the target audience. mostly between 18 to 60, medium and high class. they can be students, visitors, tourists, business men/women, house wife, low-income, medium or high levels.

  1. Perception/Tone/Guidelines

the website have too much information and need to be more organized with better navigation

  1. Communication Strategy

easy navigation to find closest location, shoo online, and introduce the products with the simple and unique design to remember. .

  1. Competitive Positioning

urth caffe is the most competitive one. the website is welcoming and warm withe less imageries and more useful information.

  1. Targeted Message

high quality product and services

 

Communication Brief

Project Summary:

The Coffee Bean & Tea Leaf was born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately held specialty coffee and tea retailer in the United States. it has locations across the country. Its  worldwide

All stores operated in Southern California, Arizona, Nevada, New York and Florida are Kosher. You will see a Kosher Certificate prominently displayed in these stores.

Additionally, all of coffees and teas as well as the powders used to make our beverages are Kosher. The availability of Kosher certified food varies by location.

 They are staying connected to the harvest by purchasing directly from the growers – without middlemen, wholesalers, or importer-exporters.
 Their main goals of the site is to sell coffee and tea and help costumer to find a location.
Website is organized and easy to navigate. However, the main issue is to fine the location,  we have to go deep to find it.

Assignment 02

  1. What does the native app offer that the mobile web doesn’t?

for yelp: the app gives us more options to choose in home page, for example: near by,abut me, setting, deals. and by clicking on near by on app you see the page that mobile web opens. app is so much social than mobile.

for zillow also we have more options in home page. its much easier to use app

  1. Why do you think Yelp and Zillow have both a Native App and a Mobile Website

for people who has not installed the app its a good way to use the information and even install the app.

Chapter 1 & 2

  • What is a native application? How does it differ from a mobile website? When might you build a mobile website instead of a mobile app?

Native mobile applications run, well—natively— so
they have access to system resources that web applications do
not. This means user interface transitions and interactions are
generally smoother in native applications. Trying to replicate
these effects in the browser can lead to noticeable hiccups and
lags in the user experience.
Native mobile applications give you robust access to hardware
capabilities that you currently can’t get through mobile
web browsers. 

if your mobile product or business requires deeper
hardware access, background processes, app or in-app sales,
or more integrated placement on mobile devices to be viable,
you may need a native solution.

  • Referring to mobile design, what are the constraints? Explain.

Screens are small, connections are slow,
and people often only give you their partial attention or short
bursts of their time.

Small screen sizes force you to prioritize what really matters
to your customers and business. There simply isn’t room
for anything else. Slow connections and limited data plans
require you to be vigilant about performance, resulting in fast loading
websites everywhere.Location and time act as constraints on the mobile design
process

  • What mobile websites do you visit regularly? And why?

I visit face book, eBay, Google, and yahoo mail by my cellphone. I prefer to use my desktop but I save time doing my stuff by my phone when im not home.

  • What mobile apps do you use? Explain how and where you use these apps.

I use Facebook, yahoo mail, Google, navigation, camera, viber, dictionary,

mostly they are free and i just download and install it.

Advertisements